Decisions shape your future

How do you
compare to
people like you?

Likewise helps you compare choices with clarity, so you can move forward with confidence.

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Help pick our first question, plus tell us what else you want to know.

Free to start. No credit card required.

Backed by data
Real numbers, not guesswork
Private by design
Your data stays yours
Built for real life
For every decision, big or small
Independent
No bank behind this
See it in action
The Likewise app showing a daily comparison question, a peer benchmark result, and a decision profile screen
How it works

One scenario.
A clearer picture of you.

Each day, Likewise gives you a short real-life scenario. Your answers reveal how you make decisions, how you compare with others, and how your Decision Profile is evolving.

01 · Answer
Make the decision
Choose what you would actually do in a real-life financial or lifestyle situation.
02 · Compare
See where you stand
See national context and, when enough Likewise members have answered, comparisons with people in a similar situation.
03 · Build
Watch your profile evolve
Your answers gradually build a Decision Profile that reflects how you approach money, trade-offs and everyday decisions.
What we ask

Questions you've probably wondered
but never had anyone to ask.

Six categories, one question a day. Here's a small sample of what real Canadians weigh in on.

Everyday Life
Do you rent or own your home?
Money & Spending
Do you live paycheque to paycheque?
Investing & Wealth
Have you maxed your TFSA this year?
Health & Wellbeing
Do you have critical illness coverage?
Everyday Life
Fixed or variable mortgage rate?
Work & Career
Are you on track to retire when you want?
Investing & Wealth
Have you ever bought a stock, ETF, or crypto?
Money & Spending
How much credit card debt are you carrying?
Relationships & Family
Have you hidden a purchase from your partner?
Health & Wellbeing
What do you pay for dental work out of pocket?
Relationships & Family
What do people spend on rings and weddings?
Work & Career
Do you have a side hustle or secondary income?
The experience

Answer. Compare.
Discover yourself.

Each session adds another piece of the picture. What you choose, how your peers respond, and the patterns that emerge over time.

Answer
Quick, real-life scenarios that spark honest answers.
Would you take a pay cut for a four-day work week?
Yes, absolutely
Maybe, depends how much
No, not worth it
Compare
See how you stack up with Canadians like you.
You're more future-focused than 78% of peers.
Profile
See your patterns across six key dimensions.
Strategic Builder
Risk Orientation
Time Horizon
Debt Philosophy
Your archetype
Strategic Builder

Future-focused. You plan ahead and make confident decisions when it comes to what matters.

Illustrative profile
Risk OrientationHigh
Time HorizonHigh
Debt PhilosophyMedium
Financial ConfidenceHigh
Wealth VisibilityMedium
Stress ResilienceHigh
Your Decision Profile

A mirror,
not a report card.

There is no perfect financial personality. Likewise looks for patterns in how you make decisions and shows what those patterns reveal over time.

Why Likewise

Your data should
work for you.

Every company you interact with uses your financial behaviour to make decisions. Likewise gives you something back.

Honest peer benchmarks
Not national averages. Not editorial estimates. Real answers from Canadians matched to your actual demographic situation, by age, city, income range, and household type. The more people who join, the sharper that comparison gets.
Your financial identity, owned by you
Over time, Likewise builds you a Financial Health Profile, a real record of your financial behaviour that you own, control, and can share with lenders on your own terms. Richer than a credit score. Yours to keep or delete.
Independent. No bank behind this.
Likewise is not owned by a bank, a broker, or a financial product company. We don't recommend products unless you ask for help, and when we do, we tell you it's sponsored. No hidden agenda. No algorithmic nudges.
Get rewarded for participating

Consistent participation can earn additional entries in sponsor-funded reward draws.

Free to join. Unsubscribe anytime.
Founding partner
Building Likewise together.
We're proud to be backed by like-minded organisations who believe in better decisions, better context, and a better way forward.
Interested in becoming a partner?
hello@joinlikewise.ca
You're in

Which question should Likewise ask first?

Help pick the very first question we ask at launch.

Have you saved enough for your age?
Do you carry credit card debt?
Will your next mortgage be fixed or variable?
How often do you buy lunch?
Do you regularly invest or contribute to a TFSA, RRSP, or FHSA?
How much should you give for a standard wedding gift?
Other, write your own

Pick a question first.

Casting your vote…
Thanks, your vote's in.

We'll let you know which question wins when Likewise launches.

One more thing

Got a question you wish we'd ask?

Tell us about any financial or lifestyle question you've always wondered how you compare on.

Thanks for sharing.

We read every idea that comes in.