Canada's financial mirror

Where do you
actually stand financially?

A daily scenario. Real decisions from real Canadians like you. Find out how your savings rate, spending habits, and financial decisions compare to your actual peers — not a generic average.

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43%
of Canadians say money is
their #1 source of stress
65%
of Canadians
hold a TFSA
4.4%
Household
savings rate, Q4 2025
How it works

One question.
Your honest answer. Real peers.

No financial advisor jargon. No generic calculators. Just you, one question a day, and a clear picture of where you stand compared to Canadians in your situation.

01
Answer today's question
One financial or lifestyle question every morning. Takes 10 seconds. No right or wrong answer — just yours.
02
See how you compare
Instantly see how your answer compares to verified peers — matched by age, city, income range, and household type. Not a national average. Your actual peers.
03
Weekly draw
Win prizes for showing up
Every answer earns entries in a weekly prize draw. Participate more, earn more entries. Multiply your chances up to 10×. Sponsored by Canadian brands.
The experience

What it looks like
in practice.

A real question. A real result. And peer context no financial platform in Canada currently offers.

Monday · Money & Spending Sponsored · EQ Bank
What percentage of your take-home income do you save each month?
Less than 5%
5–10%
10–20%
More than 20%
It varies too much to say
Your result — Torontonians aged 30–35
Top
29%
You save 10–20% monthly — above average for your peer group. The national average is 6%. Among Torontonians your age, it's 9%.
Bottom 0%AverageTop 0%
Peer insight: Among your matched peers who save 10–20%, 68% use automatic pre-authorized contributions — compared to 31% of those who save less consistently.
Tuesday · Work & Career Sponsored · Questrade
Would you take a pay cut for a 4-day work week?
No, not worth it
Yes, up to 10% less
Yes, up to 20% less
I already have one
Your result — Vancouverites aged 25–30
Top
38%
You'd trade some pay for time back — a growing preference among your peers. Nationally, 45% would take some pay cut. Among Vancouverites your age, it's 58%.
Bottom 0%AverageTop 0%
Peer insight: Among peers who'd take a 4-day week, 74% cite burnout as the main reason — compared to 40% of all respondents.
Wednesday · Everyday Life
How many days a week do you buy lunch instead of packing it?
0 days
1–2 days
3–4 days
5+ days
Your result — Canadians aged 25–35
Top
45%
Buying lunch 3–4 days a week puts you right around the median for your age group. The national average spend on bought lunches is $61/week.
Bottom 0%AverageTop 0%
Peer insight: Peers who pack lunch 3+ days a week report saving an average of $140/month — most put it toward debt or savings goals.
Why Likewise

Your data should
work for you.

Every company you interact with uses your financial behaviour to make decisions. Likewise gives you something back.

Honest peer benchmarks
Not national averages. Not editorial estimates. Real answers from verified Canadians matched to your actual demographic situation — by age, city, income range, and household type.
You get paid for your data
Weekly prize draws funded by Canadian sponsors. Complete daily sessions, earn more entries. Multiply your chances up to 10× by linking an account, referring friends, and answering consistently. Market as "Win up to $1,000."
Your financial identity, owned by you
Over time, Likewise builds you a Financial Health Profile — a verified record of your financial behaviour that you own, control, and can share with lenders on your own terms. Richer than a credit score. Yours to keep or delete.
Independent. No bank behind this.
Likewise is not owned by a bank, a broker, or a financial product company. We don't recommend products unless you ask for help — and when we do, we tell you it's sponsored. No hidden agenda. No algorithmic nudges.
For organisations
Founding Partner Program
Likewise is offering a limited number of founding sponsor relationships to Canadian organisations that want to reach a financially-engaged audience with real benchmark data. One complimentary question slot. Rate protection for three years. Direct relationship with the Likewise founder.
Get in touch
hello@joinlikewise.ca